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Hive Centra
Product·Smart Site Editor

A real estate website in five minutes. Shot in Lubbock.

Most agent websites are a template from somewhere else with a Florida beach on the hero. The Smart Site Editor gives you six Looks built for West Texas, your brokerage's colors in one tap, and a live site before your coffee cools.

Hive Centra Team5 min readUpdated October 2026
Caprock Gold on the Next Level Group team site. Every photo on the page is from Lubbock or the Texas plains.

Here's what building a website used to look like for an agent: pick a template, stare at a blank page, hunt for stock photos, guess at colors, give up, call a designer. Two weeks and a few hundred dollars later you have a site that looks like everyone else's.

We think the agent's job is to sell houses, not design websites. So the Smart Site Editor doesn't give you a blank canvas. It gives you four decisions.

  1. Pick a LookTheme, hero layout, fonts, and photos, bundled. One tap.
  2. Swap photos13 Lubbock and plains shots, curated per slot. Or upload your own.
  3. Choose colorsPalettes made for the theme, or your brokerage's brand in one click.
  4. Go liveName, phone, team, and listings pulled from your CRM. Publish.

Six Looks, all built for the Hub City

A Look isn't just a color scheme. It's a theme, a hero layout, a display font, and a matched photo set that already works together. Pick one and the whole site changes, header to footer. Change your mind, pick another. Nothing you've set up is lost.

  • Caprock Gold

    Luxury · dark

    Serif headlines, warm gold on near-black. For high-end and acreage.

  • High Plains Light

    Light · airy

    Bright and photographic. Cotton, big sky, open layout.

  • Hub City Modern

    Dark · tech

    Matches the Hive app. Sharp, modern, violet accents.

  • Red Dirt

    Neutral · warm

    Calm taupe and sand. Easy on the eyes, feels local.

  • Brick & SkyNEW

    Light · classic

    Downtown brick red, West Texas sky blue, serif type.

  • Prairie SageNEW

    Dark · earthy

    Sage green and harvest gold on deep green-black.

Your brokerage owns the logo. We handle everything else: colors, type, layout, photos. The site looks on-brand without a designer.Why brokerage themes are palette-only

Your brokerage, in one tap

At KW? eXp? Real? Pick your brokerage and the site picks up its colors while keeping the Look, layout, and photos you chose. Add your brokerage logo at the Go live step. Try it below: same Look, seven brokerages.

Showing the site in Keller Williams colors.

Photos from here, not from a stock site

Windmills at dusk. The downtown murals. Game day. We curated a catalog of Lubbock and West Texas imagery so your site looks like the place your clients are actually buying in. Each Look comes pre-matched; swap any slot from the catalog or drop in your own.

  • Cotton field, LubbockCotton field
  • Windmill at dusk, Texas plainsWindmill at dusk
  • Lone tree, plains sunset, West TexasLone tree, plains sunset
  • Neighborhood at sunset, TexasNeighborhood at sunset
  • Neighborhood from above, TexasNeighborhood from above
  • Downtown mural, LubbockDowntown mural
  • Game day, LubbockGame day
  • Park in autumn, LubbockPark in autumn
  • Full moon over the plains, LubbockFull moon over the plains
  • Welcome home, LubbockWelcome home
  • High plains grass, West TexasHigh plains grass
  • Fence line, TexasFence line
  • Prairie brush, TexasPrairie brush

Already filled in

Because the editor lives inside your CRM, it already knows your brand name, phone, email, team roster, and market. You never type them. Featured listings come straight from your MLS feed, newest first. When a teammate joins and opts in, they're on the team page. When a listing closes, it drops off.

That's the real difference between a website builder and a CRM that builds websites. One is a tool you have to maintain. The other maintains itself.

Build yours in five minutes

The Smart Site Editor is included on every Hive Centra plan. Pick a Look, go live, get back to selling.

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